Saturday, 9 May 2015

The Facebook Echo Chamber effect

People only seem to click on links they agree with in the social media environment of Facebook but not as consistently as you might assume.

Facebook have 'scientists' researching Exposure to Diverse Information on Facebook which attempts to quantify this tendency.

"Take people whose friends shared at least one consistent and one cross-cutting story --- 99 percent of them were exposed to at least one ideologically aligned item, and 96 percent encountered at least one ideologically cross-cutting item in News Feed. When we looked at who clicked through to hard news content, we found that 54 percent---more than half---clicked on ideologically cross-cutting content, although less than the 87 percent who clicked on ideologically aligned content. "

Reported in the Independent.

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